Dubai Downtown

As part of the executive management team, provided direction on the project under construction with respect to planning, development, construction updates, customers journeys, cost management and product pricing.

Led the retail real estate portfolio with focus on value creation, asset performance and revenue maximisation In-charge of the Sheikh Mohammed bin Rashid Boulevard infill projects, retail, activation and Dubai Mall Extension projects. In-depth understanding of the entire project in terms of operations, asset management, events strategy and new developments.